MIRYNNA
BUSINESS CAPABILITIES

One AI operating system for more of the business.

Mirynna is expanding beyond connected apps into connected business functions—commerce, customers, communication, marketing, operations, and the everyday coordination work between them.

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COMMERCE OPERATING LAYER

One business.
Multiple stores and channels.

Mirynna is being structured around the business first—not around a single storefront. One organization can connect multiple stores and marketplaces, with Rynna able to work across all of them or focus on one channel at a time.

YOUR BUSINESSOne Mirynna organization
STOREShopify Store AProducts · Orders · Customers
STOREShopify Store BProducts · Orders · Customers
MARKETPLACEAmazonPlanned channel
MORE CHANNELSExpand over timeStorefronts + marketplaces
◫

All Stores view

See the business across connected stores and channels instead of treating each storefront as a separate company.

Core architecture
⌁

Store-scoped context

Products, orders, customers, inventory, reports, and Rynna actions can stay attached to the correct store or channel.

Core architecture
✦

Cross-store Rynna

Ask about one store, compare channels, or ask what needs attention across the whole business.

Expanding capability
MORE THAN ECOMMERCE

Specialized capabilities.
One shared business context.

Instead of separate AI products that know different fragments of the business, Mirynna is designed so these functions can share customer, order, task, calendar, communication, and operational context.

01Expanding

Sales & CRM

Track leads, customers, conversations, follow-ups, opportunities, and next steps while Rynna helps keep the pipeline moving.

  • Lead and contact records
  • Follow-up reminders
  • Sales summaries
  • CRM-driven tasks
02Roadmap

AI Receptionist & Phone

Connect a telephony layer so Rynna can answer business calls, understand intent, and use Mirynna tools during the conversation.

  • Answer common questions
  • Check order context
  • Schedule appointments
  • Create leads and tasks
  • Transfer or escalate calls
03Roadmap

Customer Service

Bring customer history, orders, messages, and follow-up into one service workflow instead of making support start from zero.

  • Customer context
  • Order lookups
  • Draft responses
  • Escalation workflows
04Expanding

Marketing

Connect campaign performance, business outcomes, content work, and next actions so marketing is tied to what the business is actually doing.

  • Advertising context
  • Performance monitoring
  • Campaign follow-up
  • Content coordination
05Core direction

Ecommerce

Operate multiple storefronts and marketplaces from a business-level view with store-specific actions when needed.

  • Products and orders
  • Customer context
  • Multi-store reporting
  • Channel-specific actions
06Expanding

Operations

Coordinate tasks, approvals, files, schedules, workflows, and exceptions so less operational work falls through the cracks.

  • Tasks and reminders
  • Approval center
  • Workflow coordination
  • Proactive alerts
07Roadmap

Finance

Bring financial signals into the operating picture so Rynna can help surface questions, exceptions, and business follow-up.

  • Business summaries
  • Exception monitoring
  • Connected reporting
  • Follow-up workflows
08Core direction

Executive Assistant

Use Rynna across calendar, email, tasks, files, and business systems to help organize the day around what matters most.

  • Daily briefing
  • Calendar context
  • Inbox follow-up
  • Priority management
AI RECEPTIONIST

A phone call can become a connected workflow.

Phone functionality will use a telephony service connected to Mirynna. Rynna can then use the same customer, commerce, calendar, CRM, task, email, and approval context available elsewhere in the platform.

Phone and outbound-calling capabilities are roadmap features and will depend on supported telephony providers, permissions, and applicable calling requirements.

1Customer callsBusiness phone number
↓
2Rynna answersVoice + business context
↓
3Mirynna actsCRM · Orders · Calendar · Tasks
↓
4Summary savedFollow-up stays in the workspace
CHANNEL ROADMAP

Storefronts and marketplaces
can plug into the same model.

Shopify is the current commerce foundation. The architecture is intended to support additional platforms without rebuilding Mirynna around each one.

Shopify current Amazon planned WooCommerce planned Walmart planned eBay planned Etsy planned TikTok Shop planned BigCommerce planned
THE BIGGER IDEA

One assistant.
More of the business connected behind it.

Rynna becomes more useful as commerce, customers, communication, marketing, operations, and planning share the same business context.

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